Novus Loyalty Limited (BSE: 544735) is a Gurugram, Haryana-based company in the Advertising industry. With a market capitalisation of ₹275 Cr, it ranks #2,366 by market cap among the 6,197 Indian listed companies on FinBizNet, and #8 of 28 in Advertising. At ₹177.10 (as of 10 Nov 2026), the share price is 25.5% below its 52-week high of ₹237.75 and 39.5% above its 52-week low of ₹126.95.
| Current Price | ₹177.10 |
|---|---|
| Market Cap | ₹275 Cr |
| BSE Code | 544735 |
| Sector | Communication Services > Media and Entertainment > Interactive Media and Services |
| Sub-Industry | Advertising |
| P/E Ratio | 23.5 |
| Return on Assets | 17.23% |
| 52-Week Range | ₹126.95 – ₹237.75 |
| 3-Month Price Change | +22.2% |
| Beta (1Y) | 1.1 |
| Headquarters | Gurugram, Haryana |
| Website | www.novus-loyalty.com |
Delivery averaged 65.9% of traded volume across 15 BSE sessions (15 Oct 2026 – 6 Nov 2026).
Novus Loyalty Limited is a technology-driven company offering loyalty and rewards solutions in India and Internationally. The company develops a platform that delivers comprehensive, data-driven solutions for enterprises and customers. The company provides customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers It also offers on-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients. Additionally, the company offers a flexible loyalty solution for retailers, modern trade stores, and digital retailers. The company operates through four business verticals including technology, redemptions, merchant promotions, and digital vouchers. It serves fintech, e-commerce, software, finance, banking, FMCG, and real estate industries. The company was incorporated in 2011 and is based in Gurugram, India.
1. Internet Software & Services-This segment develops modern, scalable loyalty platform using the technology stack. 2. NA-NA 3. NA-NA 4. NA-NA
1. Internet Software & Services-100%
| Company | Market Cap | P/E | ROE | Latest Qtr Revenue | 1Y Change |
|---|---|---|---|---|---|
| Affle (India) Limited | ₹21,462 Cr | 46.6 | 13.79% | ₹784 Cr | -14.6% |
| Mobavenue AI Tech Limited | ₹2,111 Cr | 70.1 | — | ₹10 Cr | +15.2% |
| BRIGHTCOM GROUP LIMITED | ₹1,673 Cr | 1.7 | 9.99% | ₹1,752 Cr | -32.0% |
| Signpost India Limited | ₹1,211 Cr | 17.3 | 27.30% | ₹135 Cr | -7.0% |
| Bright Outdoor Media Limited | ₹741 Cr | 27.7 | — | — | -9.1% |
| Simca Advertising Limited | ₹609 Cr | 26.9 | 57.25% | — | — |
| R K Swamy Limited | ₹399 Cr | 18 | 8.61% | ₹84 Cr | -37.0% |
| Novus Loyalty Limited | ₹275 Cr | 23.5 | — | — | — |
| Vertoz Advertising Limited | ₹251 Cr | 9.6 | 12.48% | ₹82 Cr | -48.7% |
Listed by market capitalisation. Ratios are shown for context only.
Novus Loyalty Limited is trading at ₹177.10, with a market capitalisation of ₹275 Cr.
Novus Loyalty Limited operates in the Communication Services > Media and Entertainment > Interactive Media and Services space (Advertising).
Novus Loyalty Limited has a P/E of 23.5.
Novus Loyalty Limited is listed on the BSE under the scrip code 544735.
Data as of 10 Nov 2026. Descriptive market data only — not investment advice.